The course focuses on corporate strategy in order to provide a solid foundation for managerial decision making.
The course covers the following topic areas: the resource allocation process in large organizations, business model and competitive advantage, business strategy and corporate strategy.
Reading required: Johnson G., Whittington R., Scholes K., Angwin D., Regnér P., Paci A. [2018], Fondamenti di Strategia. Il framework di Exploring Strategy, Pearson Italia.
Learning Objectives
Students develop knowledge and skills in the main areas related to business decisions.
Prerequisites
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Teaching Methods
Lectures with discussion of some papers and business cases.
Type of Assessment
Final written exam.
Course program
1. Introduction to strategy
2. Macro-environment analysis
3. Industry and sector analysis
4. Resources and capabilities
5. Stakeholders, governance and culture
6. Business strategy and models
7. Corporate strategy and diversification
8. Strategy in action