Course teached as: B001206 - COMUNICAZIONE POLITICA ED ELETTORALE Second Cycle Degree in PUBLIC AND POLITICAL COMMUNICATION STRATEGIES
Teaching Language
Italian
Course Content
Key words in the so-called Political Communication of the Third Phase. Political Campaign strategies on the basis of the theories of the “Information processing”. Online communication analysis. The role of party-systems in the organization of political campaigns: national and international context, with a particular focus on the USA context. Public opinion analysis for a strategic political communication. Political marketing.
1) FIRST MANDATORY TEXT.
a. For those students with no previous knowledge in “Political Communication”: Gianpietro Mazzoleni: La Comunicazione Politica, Il Mulino, Bologna 2012.
b. For all others: A selection of the articles uploaded on the Moodle e-learning platform suggested by the Lecturer
2) SECOND MANDATORY TEXT
Marco Cacciotto, Il nuovo marketing politico. Vincere le elezioni e governare al tempo della politica veloce, Il Mulino, Bologna, 2019
3) FIRST MANDATORY TEXT (one of the following volumes):
a. For those students interested in the political system in the USA and in the electoral campaigning in the USA: 1) Massimo Teodori, Il Genio americano, Rubbettino 2020, or b ) Luca Stroppiana: Stati Uniti, il Mulino, Bologna 2013.
b. For those students interested in the electoral campaigning in Italy: Giovanni Diamanti, I segreti dell’urna, UTET, Milano 2020.
Learning Objectives
A good knowledge of the instruments and schemes of the political-electoral communication, in order to gain the basical professional skills for political consulting.
Prerequisites
Basis knowledge in the field of Political Communication
Teaching Methods
Direct instruction with partcipation of the students
Type of Assessment
Oral examination
Course program
The course analyses the formation of public opinion, the voter’s choice and the personalization of politics from a theoretical and empirical point of view.